Has 2200 years of history, Guangdong, known as the birthplace of Lingnan culture, maritime Silk Road, the birthplace of modern democratic revolution source, known as land reform and opening up first. In the long history, the southern Guangdong earth bred blend of East and West, deep inside the Lingnan culture has become a wonderful work of Chinese culture.
In Guangdong, Cosmetic Retail stores as a form of earlier in the late 80s, along with Guangzhou on the rapid development of distribution business, cosmetics shop in the early 90s has a scale; then with the continuous progress of reform and development of Guangdong and Hong Kong the concept of cultural elements and the continuous impact of fashion consumption, cosmetic shops in the late 90s has made rapid development, and occupied the whole day products in Guangdong great sales.
In the past five years, along with Watson, Citistore, Mannings, Research Workshop and a number of Korea and the United States and makeup beauty chain's rapid development and growth, resulting in the entire Pearl River Delta region and Guangdong province in the days of Retailing has undergone tremendous structural change, which the United States and beauty shops, cosmetic boutiques, shops and a number of personal care products, Guangdong cosmetic shops began to play a more important role since, with its excellent product quality, good marketing planning, professional service, competitive prices and promotions magnificent form, continue to be more common female consumers attention and acceptance. Watson Yijijuechen rule the roost in the Pearl River Delta
Watson, Watson's full name is the personal care stores (hereinafter referred to as Watson), Watson is at this stage the region's largest chain of personal care products, is currently the world's largest health and beauty retailer and Perfume , And cosmetics retailers. Watson in the "three-dimensional conservation and personal care products" in the field, not only brings together many of the world's top brands, but also their development and production of more than 1,300 species of its own brand. Watson currently 36 in Asia and Europe markets, 1,800 cities with 18 retail brands, more than 7,700 retail outlets, each week more than 2,500 people around the world to provide the personal care services. Store Locator
to "health, beauty and fun" business philosophy, target customer orientation 18-45 years old fashion urban white-collar family, goods, including cosmetics, skin care, fashion accessories, health products, snack foods and gifts, etc. category is divided into four categories, subdivided into 47 categories, brought together more than 20 countries in more than 20,000 SKUs. Roughly 15% by drugs, cosmetics 52%, jewelry 15%, 18% sweets distributed.
Article published in the vPro | boraid |
In Watson's localization process in the past 18 years among the leading "discovery display" and "experiential shopping" to persist in a down and try to create a friendly, dynamic and exciting shopping environment for customers to easily find unique, creative and fun, high quality and value for money products.
A second-tier cities in the country now has more than 380 stores of which, the number of stores in Guangdong to about one-third of the total number of stores. In Watson's shop operators which always hold true to the "so customers can find more beautiful, healthy and happy new method" of the brand construction concept. Watson's product group structure in which the main product from the well-known brand Proxy Goods and own brand products, whose own brand range of goods accounts for roughly 25% ratio.
Guangdong has always been the focus of the market, as Watson and production, in Watson's systematic management of the national background, has always played a very important positive role. Over the past three years, the Guangdong region of Watson made the following main results: First, in business areas: the market as the basis of Watson's Guangdong Province is the best, and its performance is directly related to the performance of the national market for business performance and statements of operations, so Watson's headquarters for the main business income of Guangdong Watson indicators and operational targets are the country's highest incremental sales, of course, Watson has also given considerable independence in Guangdong operation of flexible space; Secondly, in the marketing field : The Watsons stores in Guangdong Province launched the first "I swear, genuine goods real cheap" and "post and a half times the" other end of competition and marketing and promotion strategies.
More Cosmetic History Articles
History Of Cosmetic Surgery
These days, liposuction is one of the most popular cosmetic surgery procedures in western countries, but it’s only in the 20th and 21st centuries that the option has become a viable choice for those struggling with the appearance of fatty deposits around the body. While people have been focused on discovering ways to improve their appearance as far back as Egyptian times, it’s only comparatively recently that cosmetic surgery has become safe and available for the general public.
Many of the techniques and technology that are commonly used in cosmetic surgery today were developed and perfected during the first and second world wars. While it was not an entirely new science in the early 20th century, the complex injuries – particularly facial ones – suffered by soldiers saw doctors looking for innovate ways to aid reconstruction. However, while many of the techniques and expertise is similar, cosmetic surgery and reconstructive surgery are categorised differently.
Reconstructive surgery typically refers to surgery that is performed to repair a variety of impairments or deformities while cosmetic surgery is typically described as surgery performed for aesthetic reasons.
However, the boundaries between these two types and definitions of surgery are often blurred and some people argue that procedure such as breast augmentations can belong in either category, depending on the circumstances.In the early years of the 21st century, cosmetic surgery procedures such as breast augmentation, tummy tucks, face lifts and eye bag removal were among the most popular cosmetic surgery procedures. However, the last few years have also seen a huge rise in the number of people choosing non surgical solutions such as Botox, fillers, skin peels and laser hair removal.
The global recession is thought to have been one reason for the growth in the number of people turning to non surgical solutions, as more people are looking for less expensive ways to improve their appearance.
However, cosmetic surgery procedures remain popular despite the economic downturn, with men also increasingly turning to surgery.While cosmetic surgery was once thought of as a predominantly female field – and one only achievable by the rich and famous – a larger number of men and people on an average annual income are turning to cosmetic surgeons to boost their confidence. What’s more, the continued investment in cosmetic surgeries and new techniques means that popular surgeries such as liposuction and breast enlargement are being refined and improved all the time, to offer patients better treatments and faster recovery times.
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